Services / Paid Social

Paid Social Media Buying

Reach the people most likely to buy, at a cost that makes sense, on the social platforms where they spend their time.

MetaInstagramTikTok
Planning social media content with a smartphone

Overview

From first impression to repeat purchase.

Social platforms offer powerful targeting, but results depend on how campaigns are structured, funded and refreshed. We take full ownership of that work, from setting up the account correctly to deciding where each dollar goes every day.

Our approach balances prospecting to find new customers with retargeting to convert warm audiences, guided by clear cost and return targets agreed with you up front.

What's included

Everything handled, end to end.

01

Strategy & media plan

Audience mapping, funnel stages, budget allocation and KPI targets documented before launch.

02

Campaign setup

Clean account structure, naming conventions, pixel checks and policy-compliant ad copy.

03

Daily management

Bid, budget and placement adjustments based on live performance, not set-and-forget.

04

Creative testing

A rolling test plan for hooks, formats and messaging, with clear feedback for your creative team.

Timeline

What the first 90 days look like.

Wk 1

Audit & onboarding

Account access, tracking review and goal setting.

Wk 2

Launch

New structure and first creative tests go live.

Mo 1–2

Learn

Identify winning audiences and creative, cut waste.

Mo 3

Scale

Increase budget behind what works, within targets.

Good fit if

Who this is for.

  • You sell online and want a steady flow of new customers from social.
  • You already run ads but results have stalled or become unpredictable.
  • You want an experienced team without hiring in-house.
  • You value clear reporting and honest recommendations.

Let's review your social ad accounts.

We will share what we see and where we would start, at no cost.