Services / Search & Programmatic
Search & Programmatic
Show up at the exact moment people are looking for what you sell, then stay visible as they research and decide.
Overview
Capture demand that already exists.
Search advertising reaches people who are actively looking. The challenge is paying only for the searches that lead to customers, and not for the many that never will. We build campaigns around real buying intent and keep them clean as they grow.
Beyond search, we use Shopping, Performance Max and YouTube to extend reach to new audiences, always with clear guardrails so automated campaigns do not drift away from your goals.
What's included
Intent-led campaigns, carefully maintained.
Keyword strategy
Research, grouping and match-type choices based on buying intent and realistic cost per click.
Shopping & feed
Product feed review and optimization so titles, images and prices work hard in Shopping results.
Performance Max & YouTube
Asset groups, audience signals and video campaigns set up with brand and budget controls.
Ongoing hygiene
Weekly search term reviews, negative keywords and placement exclusions to cut wasted spend.
Timeline
What the first 90 days look like.
Audit & research
Account review, keyword research and conversion checks.
Rebuild
Restructured campaigns and feed fixes go live.
Refine
Trim irrelevant searches and adjust bids by results.
Expand
Add new keywords, products and video where it pays.
Good fit if
Who this is for.
- People already search for your product or category on Google.
- You run an online store and want more from Shopping results.
- Your Google Ads spend is growing but returns are not keeping up.
- You want automated campaigns used with care, not blindly.
Let's review your Google Ads account.
We will share what we see and where we would start, at no cost.